The retail price of Moutai rose by 200 yuan and the price of the terminal has exceeded 1,800 yuan.

Although Moutai announced that the ex-factory price rises in the market, the guiding price will not be adjusted, but local distributors have already been unable to resist the price increase. According to media reports in Tianjin, on the 17th, some retail channels in Tianjin officially raised the price of flying maotai at 53 degrees, and the price increase ranged from 100 yuan to 200 yuan.

Not only in Tianjin, according to the China Economic Network reporter, dealers in Urumqi, Wenzhou, Huai'an, Yulin and other places have also rushed to raise prices, and even tune goods have been waiting to go up. According to the latest news, the guiding price of 53-degree flying Maotai reached 1,519 yuan, and in many supermarkets, the price of the wine was about 1,800 yuan, far exceeding the guide price.

Earlier media reports said that Maotai announced on September 3 that prices rose only ex-factory prices did not rise retail prices, thus the interests of distributors have been squeezed, but prices will not be passed to consumers. Insiders pointed out that this view is equivalent to rising land prices will not promote the rise in housing prices, flour prices will not drive the price of bread is rising, is a big slide in the world.

For the Moutai raised factory prices, Wuliangye, Yanghe shares, Qipai Shede, Luzhou Laojiao and other well-known domestic liquor companies have said that there is no price increase plan. Maotai this time under the leadership of Chairman Yuan Renguo alone "run away", the National Development and Reform Commission will remain silent? China Economic Net reporters contacted relevant Moutai parties for an interview on the matter, but did not receive a reply.

Six Maotai prices 200 yuan part of the dealer to wait for goods to rise

Maotai Festival will rise every day, now the Mid-Autumn Festival, the National Day approaching, liquor trend indicator Moutai recently increased the ex-factory price of 20% to 30%, resulting in 53 degrees flying Maotai guide price of 1519 yuan, the dealer's terminal price is as high as 1800 To 1900 yuan.

According to the Henan Business Daily, the retail price of flying maotai at 53 degrees in the supermarket area of ​​Zhengzhou was generally marked at 1800 yuan/bottle or more. Supermarket sales staff, if you buy a large (12 bottles) flying Maotai, the average price of each bottle is about 1699 yuan, the price of a single bottle or two bottles is more than 1800 yuan, and temporarily not retail.

Affected by the adjustment of the ex-factory price of Maotai, the retail price of Maotai in Urumqi has also increased accordingly. According to the sales staff of Guotai Maotai Store located on Guangming Road in Urumqi, on September 13th, they increased the price of the 53-degree flying from 1,519 yuan/bottle to 1,699 yuan/bottle.

The staff of the national liquor Maotai Wenzhou store located in the downtown station road of the city told reporters that “Since September, the price of 53-degree flying maotai has risen to 1,699 yuan/bottle, and the price of 1,519 yuan/bottle sold for more than three months. ."

In some small cities, Maotai’s price increases are not far behind. According to the Yulin Evening News, the 53-degree Maotai retail price was 1980 yuan/bottle, up 200 yuan from the previous two weeks. Huai'an media reported that the current market price of 53 degrees Maotai Maotai around 1,800 yuan, the price rose by 200 yuan or so.

Some local counters have not received notifications from dealers regarding price increases, and the price has not yet been raised. However, due to the bullishness of the market outlook, some tier-one suppliers have begun to suppress goods and wait for price increases. Hebei Broadcasting Network recently reported that all levels of vendors are generally optimistic about future prices. "53 degree Maotai is now more than 1,600, this price is estimated to stay, because the first two days Maotai ex-factory price has been adjusted, rose more than 200." A vendor said.

Rising prices have had an impact on the sales of Maotai. According to reports, due to continued price increases and other factors, this year's Moutai sales in Shanghai dropped sharply by 10%.

Maotai price rises in the price of wine enterprises do not follow the trend of Yuan Renguo rushed to the Development and Reform Commission did not interview

According to past practice, each time Maotai or Wuliangye two giants take the lead in price increases, they will surely trigger the follow-up of other high-end liquor brands and second-tier liquor camps. The reporter found that Maotai’s price increase for many wine companies did not follow. Not only that, but also in some areas of the terminal market to open a promotional campaign to preheat the holiday market.

In fact, after the announcement of the ex-factory price increase in Maotai last night, Wuliangye, Yanghe shares, Qipai Shede, Luzhou Laojiao and other well-known liquor companies all said that there is no price increase plan. Li Li, a well-known liquor marketing specialist, believes that Moutai’s current price rises in order to recover channel profits, so it has grown so calm that other brands may not have this strength to follow up.

According to industry insiders, because of the desire of prices to be stopped by the NDRC's appointments, Maotai has endured price adjustments for more than a year and a half. In fact, Maotai had previously used different methods to increase its own price in order to increase its income. Li Li, a liquor marketing specialist, pointed out that Maotai’s sales are divided into two parts: planned and unplanned. The planned ex-factory price is 619 yuan/bottle, while the unplanned price is even as high as 750 yuan/bottle. Over the past year and a half, Maotai has quietly increased the amount of extra-planned Moutai. At present, the proportion of planned Moutai has reached 2/3.

In the announcement released on September 3, the reporter found that Maotai had already estimated that the price increase would affect the current year's results. The reason for this price adjustment was “to better integrate all factors.” The reporter found that the Maotai Annual Report and the semi-annual report found that Maotai’s net profit for the first half of the year was 6.99 billion yuan, an increase of over 40%, of which the consolidated gross profit margin reached 92.01%. The 2011 annual report shows that the net profit was 8.763 billion yuan, an increase of 73.49% year-on-year; the comprehensive gross profit margin was 91.57%, and the gross profit of Maotai in 2010 was 5.05 billion yuan, and the gross profit margin was 90%. The gross profit margin was over 90% for three consecutive years.

Last year, due to the rising prices of the food industry directly affecting the CPI index, the Development and Reform Commission once twice a year talked about liquor companies that have continued to increase their ex-factory prices, and asked liquor companies to maintain social price stability. Will Moutai's price increase this time invite the NDRC's appointment? The reporter called the Moutai Distillery to consult with him and had not received information on the interview.