Imported liquid milk hits domestic milk and some brand sales fall by over 60%

Imported liquid milk hits domestic milk and some brand sales fall by over 60%

Recently, the dairy market, which has experienced frequent problems, has caused citizens who are busy with New Year purchases to change their spending habits. The reporter learned from a number of supermarkets in Guangzhou on the 4th that the sales of imported liquid milk have recently increased significantly, and some supermarkets have even increased several times. At the same time, sales of domestic liquid milk declined compared with the previous period, and the overall decline rate reached 10%, and some of the brand sales that had problems had fallen by more than 60% from the previous period.

Domestic market status of liquid milk fluctuate According to incomplete statistics, sales of liquid milk made by supermarkets account for about 90% of sales. This consumption situation is very different from the fact that foreign milk powder is entrenched in half of the Chinese consumer market.

However, the position of domestically produced liquid milk is still being shaken by "foreign brands." The reporter learned yesterday from the Import Commodity Fair held on the sixth floor of the Guangzhou International Plaza that among the thousands of imported goods, the sales of imported milk were the best, accounting for 30% of the sales of the entire import exhibition. The daily sales of liquid milk were only light. It reached more than 20,000 yuan, "this data is 10 times the sales of imported liquid milk in supermarkets." Xue Peng, the person in charge of Carrefour, said.

Domestic milk has caused a series of accidents affecting sales. "We haven't dared to drink any domestically produced liquid milk. We have to look for imported liquid milk to buy it. Although expensive, we can only choose this for family health." Citizen Hu Tai told reporters .

There are more and more people in Guangzhou, such as Hu Tai. Xue Peng said that in the past few years, the sales of imported liquid milk have increased a lot. Supermarkets have continuously expanded their purchases and brands of imported milk, and even specialized in pile promotion. The relevant person in charge of another large supermarket in Guangzhou also revealed that the recent sales of imported liquid milk rose by 12% over the previous period. Guangbai Supermarket’s procurement staff also told reporters that imported milk in the supermarket has been selling well.

The price of imported liquid milk is more than twice as expensive as this, and many supermarkets in Guangzhou said that sales volume of domestically produced liquid milk has recently declined. A related person in charge of a large supermarket in Guangzhou revealed to reporters that the recent sales of a brand of liquid milk that had a problem recently had fallen sharply, which was down by about 60% from the previous period. The relevant person in charge of Guangzhou Jishao Island said: “The sales of the branded liquid milk have fallen by 30% from the previous period.” The relevant person in charge of China Resources Vanguard Supermarket also stated that the sales of domestic milk have recently declined slightly.

However, there are also Guangzhou citizens who say that the price of domestically produced milk is more than half that of imported milk and it will not be easy to switch to imported milk. The reporter saw at the scene that currently there are more than ten varieties of imported liquid milk on the Guangzhou market, mainly from New Zealand, Australia, Germany, France and other countries, and the prices are indeed expensive. For example, a 250ml idyllic milk produced in New Zealand, the average price per bottle is more than 5 yuan, and in Jusco Island, the brand's liquid milk priced at more than 6 yuan per bottle, is more than double the general domestic brand liquid milk.

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After-sales Service

1. All goods will be inspected and tested before shipment.

2. Customers` satisfaction is the most important thing to us. If you have any problems or questions, please contact us by Trademanager, email, WhatsApp, Skype, telephone. You will get your respond within 12 hours on working days, 24 hours on holidays.



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